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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

It just requires more than providing an excellent customer experience, as that’s where Amazon has the edge. Mobile is a crucial piece of the omnichannel journey, given how integrated smartphones are into every aspect of people’s lives. With the right technology, your online experiences can offer the same expertise.

Outdoor 68
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

Defining and delivering unique experiences to those groups, from both a strategic and technological perspective, is difficult but getting easier. This isn’t a fiction-writing seminar. Here’s an example: You find that one of your personas tends to spend 20 percent more per year than your average customer. The Sales Engine.

B2B 60
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NRF 2018 Day 3: Retail – Alive and Kicking

OrderDynamics

What did not resonate was a common understanding of the terminology, and what the different technologies ‘really’ are. There were a few bemused discussions about these two largely over-hyped technologies. Consequently my prediction for NRF 2019 is that we will see much more about these two technologies / catch-phrases.

Retail 50