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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

It just requires more than providing an excellent customer experience, as that’s where Amazon has the edge. Mobile is a crucial piece of the omnichannel journey, given how integrated smartphones are into every aspect of people’s lives. Sporting and outdoor brands can stay ahead. Need inspiration?

Outdoor 68
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

This isn’t a fiction-writing seminar. Here’s an example: You find that one of your personas tends to spend 20 percent more per year than your average customer. If omnichannel centers on the customer, then it makes sense that omnichannel should center on a customer technology: the CRM. The Sales Engine.

B2B 60
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NRF 2018 Day 3: Retail – Alive and Kicking

OrderDynamics

Traffic was really quite solid given the seminars, panels and discussions were hosted here. We discussed expansion plans, opening new locations, and focusing on both improving customer experience, and helping optimize the retail business. Level 1: Where the Work Gets Done. 2018: Exciting Times for Retail.

Retail 50
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. After selling to a customer, the sales team also has the responsibility of initiating a great customer experience that leads to a high rate of customer retention.

Webinar 349