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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you tried any of them? Or maybe you have your own post-purchase tactics?

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Omnichannel vs. Multichannel Retailing: Understanding the Differences The terms “omnichannel” and “multichannel” are often used interchangeably, but they represent distinct retail strategies that are important to note before crafting your strategy. Why is Omnichannel Retailing Important?

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Google Shopping Strategies to Fight Amazon

Optimizely

A version of this post appeared on Multichannel Merchant. . The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. Amazon is tough to beat. But it’s no longer the only game in town. Amazon doesn’t care about your brand at all.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Should you do first, last, or multi-touch attribution? How do you measure multiple channels?

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57 Must-Have Tools For Scaling Your Ecommerce Business

SellBrite

For example, you could create email campaigns that offer special coupons to new customers, or you could use email to fill customers in on new products that they might be interested in. If you weren’t already aware – I run the marketing team at a large multichannel ecommerce store called Dollar Hobbyz.

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Weebly Ecommerce Review: Pros and Cons of A Weebly Store

eCommerce CEO

However, if you plan to do any type of marketing – you’ll quickly outgrow Weebly. Excellent value – lowest price for ecommerce marketing automation. There are many hiccups when it comes to integrating other stuff like multichannel selling, Amazon, and Google reviews. Also, it sucks for SEO. Weebly Pros.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

RFM analysis can also help you create segments that identify inactive customers. For multichannel retailers, RFM scores should be calculated by channel in order to better understand the quality of customers per channel. Then, double down on those channels for look-a-like cohorts to drive net new customers.