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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363
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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

Develop your marketing strategy early, with pre-written emails and content, this way you can edit later rather than start from scratch during your busiest time. Make sure you have a holiday campaign strategy for both your online advertising and email marketing. This strategy empowers the consumer to be part of an ideal (e.g.

Marketing 252
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146
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Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth

Sailthru

Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. 9/28 update. QoQ increase. 9/9 update.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. August 12, 11 AM-12 PM: Digital Advertising Strategies + AMA. 6/23 update. 6/16 update.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Learn more and save your spot here!

eCommerce 158