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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

Additionally, the presence of food and beverage supports engagement and builds customer loyalty. Scent marketing, for instance, relies on diffusing carefully selected fragrances at different customer touch points throughout the store to create a pleasant shopping experience. Implementing Food and Beverage Design.

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The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

RTP blog

It may seem small or silly, but that attention really matters to them — and those small moments create lasting loyalty. By offering these sorts of travel benefits on top of core financial services, Amex is able to generate ancillary revenue and loyalty, attract new customers and ultimately convert brand affinity into brand equity.

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