ROI Revolution

DECEMBER 6, 2021

Connected TV (CTV) refers to advertising through streaming devices like a Roku, smart TV, or gaming console – and it’s the next big thing for programmatic advertising. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% this year to reach $13.41 September 13.

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Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

DECEMBER 13, 2021

Connected TV (CTV) refers to advertising through streaming devices like a Roku, smart TV, or gaming console – and it’s the next big thing for programmatic advertising. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% this year to reach $13.41 September 13.

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

NOVEMBER 1, 2021

Kroger’s customer loyalty program will be the source of the new marketplace. Kroger is able to retain and use 96% of the data gathered from transactions tied to its loyalty program. CVS uses data from its loyalty program in addition to other purchase history and interest-based data to power CMX. billion in 2020.

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Multi-channel Consumer White Paper Marketing 78