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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. Then the next day, we ‘popped up’ at Resorts World at the Fred Segal shop, where we took over a portion of the store to do a gifting suite and a Game Watch Party. Why do you think the brand resonates so much?

Fashion 239
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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Beauty Insider members can save the recommendations they receive [during these sessions] to their loyalty program account, which then makes for a better customer experience in the future.

Consumer 219
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. augmented reality) to fully virtual (e.g.

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Harnessing the huge marketing potential of subscription services

365 Retail

The brands who were already offering subscription services for beauty, grooming, food and more prior to the pandemic found themselves ahead of the game when lockdown started. This could perhaps be due to the rise in customer loyalty. . Encouraging customer loyalty. The subscription phenomenon.

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

With an immeasurable number of categories falling under the umbrella of “beauty” and large established retailers wanting a piece of the cosmetic pie, there are more players in the game than ever before. Create a constant forum for communication In the age of social media, a potential customer can discover you on a number of online channels.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

BOPIS is happening now, and they need to get in the game. While it might be tempting to look at online and offline shopping trends individually, doing so limits the ability to see synergies across the different channels. Why are they standing on the sidelines? Facilitate an easy and memorable pickup. Simplified returns processes.