Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate
Kissmetrics
MARCH 2, 2021
CAC, as you probably know, is the cost of convincing a potential customer to buy a product or service. In this article, we will explain the CAC metric in more detail, how you can measure it, and what steps you can take to improve it. What Goes Into Customer Acquisition Costs? What About CAC Per Marketing Channel?
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