article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Improved brand reputation.

B2B 146
article thumbnail

Checkout Optimization: A Guide For eCommerce Retailers

Korona

Optimizing your checkout means a better user experience, which, in turn, increases conversion rates and customer retention. Adding 1-click checkout will further reduce the dropoff in retention between shoppers who are browsing for items to buy and shoppers who actually make a purchase. Follow Up Abandoned Carts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 Omnichannel Experience Examples from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

article thumbnail

10 Examples of Omnichannel Experiences from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

article thumbnail

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Bruno and Brendan Witcher, VP, Principal Analyst at Forrester , spoke during the Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture webinar. Most companies don’t understand where customer pain points are, and they’re not always that obvious,” said Witcher. View the session on demand.

POS 298
article thumbnail

21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences. Forrester ).And

article thumbnail

Firepush Review – Omnichannel Re-Marketing App for Shopify Stores

Ecommerce Platforms

Consequently, an omnichannel marketing app with an overall rating of 4.8 And that’s how I discovered Firepush, which happens to be an omnichannel marketing app for Shopify, capable of email marketing, SMS marketing, web push messages, plus Facebook messenger marketing. What is Omnichannel Marketing? It doesn’t end there though.