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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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Customer Acquisition vs Retention

Groove

Implementation of customer acquisition strategies costs businesses a lot of time and money. This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. What Is Customer Retention?

Customer 150
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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. Social media marketing. Very few companies founded in the 21st century exist without an active social media presence. Send potential and current consumers personalized and relevant email content at a regular cadence.

Marketing 142
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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. Social Media. 3 Examples of Successful Customer Acquisition.

Customer 276
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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

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12 critical KPIs for multichannel ecommerce

GetElastic

Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? But if you dig deeper, it may turn out that your social media ads are actually driving more revenue because the traffic from that source results in a higher Average Order Value. Chances are you answered yes to all of those questions.

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers?

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