Remove Customer Remove Customer Data Remove Technology Remove White Paper
article thumbnail

Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

article thumbnail

Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them

Kissmetrics

But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site. When did users go from our onboarding email funnel to becoming full-fledged customers?” Yet they’re still converting, even when a sale doesn’t take place. Which email encouraged them to do so?”.

article thumbnail

The Dos and Don’ts of First-Party Data for European Retailers

365 Retail

Turning first-party data into useful insights is challenging. But with more pressure than ever to hit revenue goals, European retailers must find smarter ways to acquire new customers. Build a unified view that includes online and offline purchases, social media interactions and requests for customer care.

Retail 57
article thumbnail

Personalisation gap persists as UK retailers’ cross channel engagement fails to meet shoppers’ accelerated digital demands

365 Retail

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52
article thumbnail

Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Kibo’s Perfect Sync Streamlines Data for Seamless Support When it comes to support, today’s retail customers will not settle for virtual time. They expect knowledgeable assistance from customer support and sales associates in real time. Kibo is putting an end to that with its Perfect Sync technology.

article thumbnail

How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience. Lesson #2: Automation + Human Insight = Success.