Retail TouchPoints

SEPTEMBER 22, 2022

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

White Paper 218

White Paper Customer Multi-channel Fashion 218

Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

FastSpring

SEPTEMBER 23, 2021

Align Affiliates and Your Other Marketing Channels. It’s essential to get all of your marketing channels on the same page so you can work with your affiliates to amplify one consistent brand message. Check out our white paper on how to drive affiliate activity. Leverage the Strengths of Your Network.

White Paper 143

White Paper Multi-channel Social Media Download 143

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

ROI Revolution

OCTOBER 4, 2021

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. CVS: The CVS Media Exchange (CMX) launched just last year. Web tracking as we know it is going away.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

ROI Revolution

DECEMBER 13, 2021

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. December 6. Programmatic stats to keep in mind in 2022. this year to reach $13.41

Multi-channel 78

Multi-channel Consumer Marketing Channel 78