article thumbnail

The Case for Extreme Personalization

GetElastic

Point of sale systems in-store are not connected to online catalogues or carts. In the telecommunications industry, people can select phone model, plan type including calls and data and other add-ons – all of which are interdependent. Today, most commerce systems remain siloed. Nor are they connected to a customer profile.

article thumbnail

How Retail Companies Can Cut Cookies and Boost Engagement

Retail TouchPoints

Many retailers are scrambling for new data sources, and some big players are even creating their own solutions, the most recent being Walmart’s new demand-side platform Walmart DSP , which allows advertisers to leverage its customer data. The lack of personal data does not hinder brands — in fact, it leads to an even more engaging UX.

Retail 262