Data Related Topics 
Forrester eCommerce
NOVEMBER 21, 2023
In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.
Forrester eCommerce
SEPTEMBER 28, 2023
The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.
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Forrester eCommerce
AUGUST 28, 2023
Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.
Forrester eCommerce
NOVEMBER 6, 2023
Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Imagine this scenario.
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Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.
Forrester eCommerce
OCTOBER 16, 2023
It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online.
Forrester eCommerce
SEPTEMBER 8, 2023
At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […] The challenge is that “real time” can vary from milliseconds to minutes depending on the use case.
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Inside the report, you’ll learn: How targeted moves will replace legacy technology How to balance genAI-powered commerce and customer data How businesses find success with social commerce And more! Technology like generative AI, cloud-based solutions, social commerce, and AR will shape experiences for brands and consumers in 2024 and beyond.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
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By laying the groundwork and asking the tough questions, you can create a platform that’s built to last and integrate with other data systems, allowing you to leverage information across teams and build better experiences for customers.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
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