Retail Technology Review

FEBRUARY 19, 9100

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Mobile 116

Mobile Internet retail Marketing Supplies 116

Forrester eCommerce

JUNE 21, 2019

It’s not hard to see the signs that the data economy is heating up. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. Virtually all decision makers want to be insights-driven.

Customer 275

Customer 275

Forrester eCommerce

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?

B2B 238

B2B Management Customer 238

Forrester eCommerce

JUNE 13, 2019

A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right?

Webinar 230

Webinar Customer 230

Forrester eCommerce

NOVEMBER 19, 2018

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan?

Customer Data 286

Customer Data Information Management Customer 286

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 333

Channel Multichannel Customer Experience Omnichannel 333

Forrester eCommerce

FEBRUARY 6, 2019

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements.

Financial Services 227

Financial Services Management 227

Forrester eCommerce

JUNE 25, 2019

age of the customer customer data customer experience customer experience management customer experience strategy customer insights customer journey analytics customer journey mapping data insights digital transformation Innovation digital strategy innovation insights-driven organization

Customer Experience 222

Customer Experience Presentation Customer Customer Data 222

Forrester eCommerce

JUNE 10, 2019

This move adds a robust data visualization and insights solution to their customer engagement portfolio. Tableau Software offers an enterprise BI solution to access, combine and cleanse data from disparate sources. age of the customer customer relationship management (CRM) data; BI; CRMSalesforce announced today its’ intent to acquire Tableau Software. Unlike other acquisitions, Tableau will operate under its own brand post acquisition.

Operations 241

Operations Other Management Customer 241

Forrester eCommerce

MARCH 7, 2019

Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization?

239

239

Forrester eCommerce

MAY 2, 2019

customer experience security & risk biometrics Compliance data Security & Risk

Payments 294

Payments Technology Customer Experience Consumer 294

Forrester eCommerce

APRIL 2, 2019

Architects can choose, and do, a primary cloud service provider and/or Hadoop system to house their data. Moving, transforming, cataloging and governing data is a different story. data management master data management metadata management cloud data catalog data governance data profiling hadoop lineage

Management 174

Management Information 174

Forrester eCommerce

FEBRUARY 6, 2019

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meat their regulatory requirements. artificial intelligence (AI) big data data governance data management digital business digital disruption digital intelligence machine learning ambient data governance CCPA data ops data stewardship GDPR regulatory compliance

Financial Services 175

Financial Services Management 175

Forrester eCommerce

NOVEMBER 6, 2018

The hype around big data got several things right: data volumes are big and growing quickly. Digital transformation – as well as the growing adoption of IoT and the ubiquity of the device (aka “mobile phone”) that we all carry with us – has accelerated the growth of data.

Mobile 282

Mobile Customer 282

Retail TouchPoints

SEPTEMBER 15, 2017

X-data is a major piece of the puzzle. O-data: An Outdated Measure Of Success Traditionally retailers have measured their success primarily by observing operational data, or O-data. This is the data collected in day-to-day operations, such as finance or sales data.

Operations 390

Operations Supplies Management Consumer 390

Forrester eCommerce

OCTOBER 18, 2018

Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. It’s my guess that data governance is not, quite, working for you. How’s that working for you?

Events 186

Events Management 186

Zaius

JUNE 27, 2019

On your @instagram , click Settings > Security > Access Data > Ads. As entertaining as this experiment is, it also confirmed a few of our beliefs about third-party data. The Reality of Third-Party Data.

Arts 195

Arts Games Customer Data Customer Loyalty 195

Forrester eCommerce

FEBRUARY 8, 2019

Everyone is talking about the citizen data scientist, but no one can define it (perhaps they know one when they see one). Here goes — the simplest definition of a citizen data scientist is: non-data scientist. That’s not a pejorative; it just means that citizen data scientists nobly desire to do data science but are […

Definition 255

Definition 255

Canonicalized

JUNE 28, 2019

The post Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series] appeared first on Canonicalized. Case studies Data Visualization Tableau Visual Analysis Series“Know your customer!”

Social Media 237

Social Media Customer Presentation Blog 237

Zaius

JULY 1, 2019

At the same time, every marketer is confronted by Martech vendors spouting off about the importance of being data-driven and the power of analytics. The irony, of course, is that it’s the data itself that is our challenge — not the desire to be data-driven.

Recommendation 195

Recommendation Customer Data Customer Marketing 195

Forrester eCommerce

SEPTEMBER 19, 2018

Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. data management

Management 196

Management 196

Zaius

APRIL 16, 2019

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Marketing 260

Marketing Demo Events Point of Sale 260

Zaius

JANUARY 24, 2019

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. No matter where you are in your personal marketing data journey, you can still do more with the data you have at your fingertips.

Marketing 270

Marketing Games Improvements Customer Data 270

Forrester eCommerce

DECEMBER 5, 2018

automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation

Mobile 278

Mobile Automotive Customer Experience Consumer 278

Forrester eCommerce

JUNE 13, 2019

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live.

Management 252

Management Customer 252

Zaius

MAY 23, 2019

The post Zaius Debuts Data-Powered Marketing Assistant appeared first on Zaius. Retail Touchpoints. Press

Marketing 195

Marketing 195

Forrester eCommerce

FEBRUARY 5, 2019

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […].

B2B 238

B2B Marketing Customer Data Customer 238

Forrester eCommerce

NOVEMBER 14, 2018

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […].

Operations 212

Operations 212

Forrester eCommerce

JUNE 5, 2018

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale.

263

263

Forrester eCommerce

OCTOBER 24, 2018

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

Workshop 146

Workshop Customer Data Information Technology 146

Retail TouchPoints

JANUARY 28, 2019

By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. Let’s say you use demographic data to find that users in smaller population areas view your site less.

Hobbies 195

Hobbies Banking Shopping Carts Social Media 195

Forrester eCommerce

APRIL 25, 2018

I’m often asked the question, “What’s my data worth?” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. data insights

242

242

Forrester eCommerce

NOVEMBER 15, 2018

Today, business users need trusted data fast to make better business decisions, while BT wants to lower costs, minimize complexity, and improve efficiency. In addition, the proliferation of data, and explosion of new data sources such as social media, IoT and mobile further aggravates the issue. Poorly integrated business data often leads to poor business […].

Social Media 165

Social Media Mobile Improvements Management 165

Retail TouchPoints

MARCH 11, 2019

Brands must act as their own advocates and deliver data-driven recommendations to retailers in order to stand out. Here are four tips to help you succeed in growing retailer relationships using data. Make sure the way you’re presenting your data is visual, digestible and compelling.

Supplies 195

Supplies Presentation Recommendation Consumer Goods 195

Zaius

MARCH 29, 2018

As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. So do you have a real data-driven marketing strategy?

B2C 215

B2C Marketing Customer Data Social Media 215

Forrester eCommerce

JANUARY 28, 2019

In the United States, Europe, Canada, and India, January 28 is designated Data Privacy Day to mark the signing of the first legally binding, international treaty that dealt with data protection and privacy in 1981.

Technology 270

Technology 270

Forrester eCommerce

MAY 3, 2018

cybersecurity privacy security & risk big data customer experience data economy digital transformation Security & RiskWhen salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics had appeared to doom them.

Customer Experience 155

Customer Experience Customer 155

Retail TouchPoints

MARCH 21, 2019

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data. Keeping data current helps retailers know their customers, what they want and how they prefer to get it.

Customer 195

Customer Fulfillment Consumer Social Media 195

Forrester eCommerce

JUNE 14, 2018

Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

Technology 166

Technology Document Customer Information 166

Retail TouchPoints

DECEMBER 17, 2018

While the answer is not so simple for product-starved consumers like me, product manufacturers and retailers can make it much harder for bot attacks to succeed by understanding how data can be leveraged for the good of the shopper. Julian Waits Devo Technology data grinchbot malicious bots

Supplies 195

Supplies Gifts Operations Presentation 195