Retail Technology Review

FEBRUARY 19, 9100

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Mobile 116

Mobile Marketing Customer Internet retail 116

Forrester eCommerce

NOVEMBER 5, 2018

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform.

Customer Data 274

Customer Data Customer 274

Forrester eCommerce

NOVEMBER 19, 2018

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan?

Customer Data 311

Customer Data Information Management Customer 311

Forrester eCommerce

FEBRUARY 6, 2019

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements.

Financial Services 251

Financial Services Management 251

Forrester eCommerce

APRIL 2, 2019

Architects can choose, and do, a primary cloud service provider and/or Hadoop system to house their data. Moving, transforming, cataloging and governing data is a different story. data management master data management metadata management cloud data catalog data governance data profiling hadoop lineage

Management 200

Management Information 200

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 332

Channel Multichannel Customer Experience Omnichannel 332

Zaius

APRIL 16, 2019

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Marketing 258

Marketing Demo Events Point of Sale 258

Forrester eCommerce

FEBRUARY 6, 2019

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meat their regulatory requirements. artificial intelligence (AI) big data data governance data management digital business digital disruption digital intelligence machine learning ambient data governance CCPA data ops data stewardship GDPR regulatory compliance

Financial Services 184

Financial Services Management 184

Forrester eCommerce

NOVEMBER 6, 2018

The hype around big data got several things right: data volumes are big and growing quickly. Digital transformation – as well as the growing adoption of IoT and the ubiquity of the device (aka “mobile phone”) that we all carry with us – has accelerated the growth of data.

Mobile 313

Mobile Customer 313

Forrester eCommerce

OCTOBER 18, 2018

Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. It’s my guess that data governance is not, quite, working for you. How’s that working for you?

Events 210

Events Management 210

Forrester eCommerce

FEBRUARY 5, 2019

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […].

B2B 278

B2B Marketing Customer Data Customer 278

Forrester eCommerce

SEPTEMBER 19, 2018

Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. data management

Management 230

Management 230

Forrester eCommerce

FEBRUARY 8, 2019

Everyone is talking about the citizen data scientist, but no one can define it (perhaps they know one when they see one). Here goes — the simplest definition of a citizen data scientist is: non-data scientist. That’s not a pejorative; it just means that citizen data scientists nobly desire to do data science but are […

Definition 258

Definition 258

Forrester eCommerce

DECEMBER 5, 2018

automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation

Mobile 307

Mobile Automotive Customer Experience Consumer 307

Retail TouchPoints

SEPTEMBER 15, 2017

X-data is a major piece of the puzzle. O-data: An Outdated Measure Of Success Traditionally retailers have measured their success primarily by observing operational data, or O-data. This is the data collected in day-to-day operations, such as finance or sales data.

Operations 390

Operations Supplies Management Consumer 390

Zaius

JANUARY 24, 2019

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. No matter where you are in your personal marketing data journey, you can still do more with the data you have at your fingertips.

Marketing 267

Marketing Games Improvements Customer Data 267

Forrester eCommerce

NOVEMBER 14, 2018

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […].

Operations 231

Operations 231

Forrester eCommerce

OCTOBER 24, 2018

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

Workshop 164

Workshop Customer Data Information Technology 164

Forrester eCommerce

JUNE 5, 2018

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale.

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Forrester eCommerce

NOVEMBER 15, 2018

Today, business users need trusted data fast to make better business decisions, while BT wants to lower costs, minimize complexity, and improve efficiency. In addition, the proliferation of data, and explosion of new data sources such as social media, IoT and mobile further aggravates the issue. Poorly integrated business data often leads to poor business […].

Social Media 196

Social Media Mobile Improvements Management 196

Retail TouchPoints

JANUARY 28, 2019

By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. Let’s say you use demographic data to find that users in smaller population areas view your site less.

Hobbies 195

Hobbies Banking Shopping Carts Social Media 195

Retail TouchPoints

MARCH 11, 2019

Brands must act as their own advocates and deliver data-driven recommendations to retailers in order to stand out. Here are four tips to help you succeed in growing retailer relationships using data. Make sure the way you’re presenting your data is visual, digestible and compelling.

Supplies 195

Supplies Presentation Recommendation Consumer Goods 195

Forrester eCommerce

JANUARY 28, 2019

In the United States, Europe, Canada, and India, January 28 is designated Data Privacy Day to mark the signing of the first legally binding, international treaty that dealt with data protection and privacy in 1981.

Technology 291

Technology 291

Forrester eCommerce

APRIL 25, 2018

I’m often asked the question, “What’s my data worth?” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. data insights

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251

Retail TouchPoints

MARCH 21, 2019

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data. Keeping data current helps retailers know their customers, what they want and how they prefer to get it.

Customer 195

Customer Fulfillment Consumer Social Media 195

Forrester eCommerce

MARCH 18, 2019

When I started my career in marketing analytics almost 20 years ago, the biggest challenge was wrangling first- and third-party data, joining them together, and analyzing customer patterns.

Management 243

Management Marketing Customer 243

Forrester eCommerce

MAY 3, 2018

cybersecurity privacy security & risk big data customer experience data economy digital transformation Security & RiskWhen salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics had appeared to doom them.

Customer Experience 169

Customer Experience Customer 169

Zaius

MARCH 29, 2018

As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. So do you have a real data-driven marketing strategy?

B2C 214

B2C Marketing Customer Data Social Media 214

Forrester eCommerce

JUNE 14, 2018

Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

Technology 179

Technology Document Customer Information 179

Forrester eCommerce

NOVEMBER 7, 2018

Join us in Orlando on December 4, 2018 for Forrester’s first-ever Data Strategy & Insights 2018 Forum. We are super excited to bring you razor-sharp focus to the power of data, analytics, and machine learning. ” Data is too often [… Back to dancing, because that is our conference theme — “Insights To Action: For Real This Time.”

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217

Retail TouchPoints

DECEMBER 17, 2018

While the answer is not so simple for product-starved consumers like me, product manufacturers and retailers can make it much harder for bot attacks to succeed by understanding how data can be leveraged for the good of the shopper. Julian Waits Devo Technology data grinchbot malicious bots

Supplies 195

Supplies Gifts Operations Presentation 195

Forrester eCommerce

NOVEMBER 28, 2018

I’m often asked the question, “What’s my data worth?” Data is, without a doubt, valuable. And my immediate (and somewhat provocative) response is “Nothing!” But when stored in vaults and locked down, it is not. As the American inventor Thomas Edison asserted, “The value of an idea lies in the using of it.” That sentiment […

216

216

Forrester eCommerce

AUGUST 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

Technology 211

Technology Customer Customer Data Customer Experience 211

Forrester eCommerce

JULY 3, 2018

age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights EuropeOn paper, customer experience (CX) is about people creating memorable experiences for other people.

Consumer 170

Consumer Customer Data Customer Experience B2C 170

Forrester eCommerce

NOVEMBER 15, 2018

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” ” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges. […

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