Data Related Topics 
Retail TouchPoints
NOVEMBER 14, 2024
As digital operations become more complex and cybercriminals launch increasingly sophisticated phishing and malware attacks, data breaches have become common occurrences. For retailers and consumer businesses, a surge in data breaches presents difficult challenges. Understand your data landscape and attack surface.
Groove
OCTOBER 20, 2024
This is where an eCommerce product data feed comes into play, enabling stores to automatically update product information across all online marketplaces. What Is an eCommerce Product Data Feed? An eCommerce product data feed is simply a digital file that contains important facts about an eCommerce store's products.
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Retail TouchPoints
OCTOBER 23, 2024
RFID uses electromagnetic fields to automatically identify and track tags attached to objects, offering retailers precise control over inventory and enabling real-time data analytics to enhance operational efficiency. This data, while useful, raises significant privacy concerns.
Retail TouchPoints
JANUARY 3, 2025
Data thats gleaned (anonymously) from the apps usage powers Jointlys Virtual budtender retail solution , which cannabis retailers can deploy on their websites as a 24/7 information source. The AI-powered data-driven budtender can [answer customer questions such as] Whats a good flower for sleep?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
Retail TouchPoints
FEBRUARY 5, 2025
But retail organizations are gathering more data about their customers their behaviors, preferences and expectations than ever before, which can help guide retailers as they seek to improve the customer journey. The beauty retailer will use these insights to determine which adjustments need to be made for specific formats.
Retail TouchPoints
DECEMBER 30, 2024
Data Integration The integration of third-party data with contextual advertising can further increase the relevance of targeted ads by incorporating additional insight about the audience, such as their demographic profile, their lifestyle and interests and even their likely future actions and motivations.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors. In today’s competitive marketplace, doing so is harder than ever.
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