article thumbnail

Pandemic drives over half of consumers to shop more locally; bank data key in enabling SMEs to compete with big businesses

Retail Technology Review

Over half of consumers globally (53%) believe it is more important to shop with local businesses now than it was before the pandemic. That’s according to new research released by Pollinate, the global software business that partners with banks to help them deepen and extend relationships with their business customers, in which over 4,500 consumers were surveyed across the UK, US, Australia, and Brazil. Internet Retailing Retail Supply Chain Critical Issues

article thumbnail

Deadline for eBay item specifics mandates is imminent, says Optiseller

Retail Technology Review

With less than a week until new eBay Item Specifics mandates come into force, e-commerce expert Optiseller is urging on-line retailers to take action to ensure their data complies with the new rules. Internet Retailing Critical Issues

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

article thumbnail

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

article thumbnail

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

article thumbnail

How Big Data is Improving Inventory Management

BigCommerce

The challenge, however, is… Analysis + Analytics analytics data inventory managementWith online retail sales showing no signs of slowing, the opportunity for business growth is monumental.

article thumbnail

Using Data Enrichment

SheerID

Data enrichment is one of the most valuable ways to segment your customers and enhance your marketing strategy. Audience All Blog First-Party Data/Zero-Party Data Industry All TOFU

article thumbnail

Data Mesh: The Key to Unlocking a Scalable and Resilient Data Future

Canonicalized

In today’s digital landscape, businesses are constantly looking for ways to organize and manage data in large, complex systems. One solution that is becoming increasingly popular is Data Mesh. Analytics Data Platforms

article thumbnail

How Retailers Can Democratize Data to Buoy Performance

Retail TouchPoints

Retail companies have invested billions in data analytics and infrastructure, seeking competitive advantage through deeper, more granular visibility into consumer behavior, business operations, supply chains and more. Lack of data isn’t an issue.

POS 90
article thumbnail

5 Ways Advanced Data Can Help Improve eCommerce Conversions

Intelligence Node

Data is the new gold! The post 5 Ways Advanced Data Can Help Improve eCommerce Conversions appeared first on Blog. Big Data consumer data retail big data retail data analysis retail data analytics

article thumbnail

Meet The New Analyst Focusing On Master Data Management, Data Governance and Data Quality: Jayesh Chaurasia

Forrester Digital Transformation

customer analytics and insights Customer Insights Data Analysis Data Governance Data Insights data science supply chain managementWho am I?

article thumbnail

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

article thumbnail

Data Mesh In 2023 And Beyond

Forrester Digital Transformation

2023 predictions for data mesh: Clarity, challenges, more confusion, and opportunities are all just part of the journey. Age of the Customer Architecture & Technology Strategy Big Data Data Governance Data Insights enterprise architecture

article thumbnail

Data Into Dollars: Can You Turn Your Data Into Revenue?

Forrester Digital Transformation

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 Big Data Business Intelligence customer analytics and insights Customer Insights Data Insights data monetization Data Strategy

article thumbnail

Maximizing the benefits of dbt in your data pipeline

Canonicalized

In this blog post, we’ll be discussing how to maximize the benefits of dbt (data build tool) in your data pipeline. If you’re not familiar with dbt, it’s a framework that helps data analysts and engineers transform and load data into their data warehouse.

Blog 91
article thumbnail

Meet The Analyst Covering Data Storytelling, Data Literacy And Data Leadership: Kim Herrington

Forrester Digital Transformation

Tell us about yourself: I help people seek, solicit, and speak data & information in safe to share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision making at their organizations.

article thumbnail

How to Leverage Technology Solutions for Data-Driven Decision Making

BigCommerce

Data, analytics and business intelligence are common topics in the business world. Businesses across sectors, including ecommerce, are investing heavily… Analysis + Analytics

article thumbnail

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

article thumbnail

Why Retailers Want Real-Time Inventory Data

Retail TouchPoints

Buying velocity is a measure of how quickly items are selling, and both retailers and brands want that data, ideally by time of day. Real-time inventory data, taken at multiple points throughout the day, gives retailers timely and accurate insights into stock levels.

article thumbnail

Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

SheerID

A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data.

Marketing 131
article thumbnail

What’s second-party data?

Liveintent

In the world of media buying and digital marketing, the two most prominent forms of data used to target audiences are first-party data and third-party data. But there’s another form of data that’s popular: Second-party data. What is second-party data?

article thumbnail

American Giant: Driving Growth by Democratizing Data

Retail TouchPoints

That means having access to, and digging into, the latest data across product, marketing and customer experience. That’s when Simon discovered Daasity , a solution that has allowed American Giant to “implement a very sophisticated data infrastructure without having a big data team,” he noted.

Retail 90
article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

article thumbnail

5 Data-driven Retail Predictions for 2023 

Intelligence Node

The post 5 Data-driven Retail Predictions for 2023 appeared first on Blog. 2022 was a landmark year for retail- making retail predictions for the year 2023 a primary focus for strategists and retailers entering the new year. Technology took the spotlight as.

Retail 104
article thumbnail

9 Ways To Improve Customer Data Collection In eCommerce!

MakeWebBetter

Customer data collection is not just a simple process of building your database anymore. The post 9 Ways To Improve Customer Data Collection In eCommerce! Customers receive personalized digital services from almost every brand with which they interact.

article thumbnail

Seven Rights of Data Storytelling

Forrester Digital Transformation

Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event. Age of the Customer Big Data Data Analysis Data Insights Data Strategy

Events 52
article thumbnail

Q&A: Bringing Data Innovation to Merchants with Google BigQuery

BigCommerce

Effective decision making starts with data. However, before you can start making decisions, you need the right technology solutions in… Product News

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

article thumbnail

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

Retail TouchPoints

In a world awash with data, what matters is not how much you have but what you do with it. But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s Data is at the Center of Everything’. Putting the Data to Work.

article thumbnail

The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure. It outlined the security measures that should be in place to protect payment card data from criminals.

article thumbnail

Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. Challenges in an Increasingly Data-Driven Environment.

article thumbnail

Data Readiness for Retail – What to Look for in a Data Vendor

Intelligence Node

Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses. Artificial Intelligence Big Data

Retail 104
article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

article thumbnail

Data Readiness for Retail – What to Look for in a Data Vendor

Intelligence Node

Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses. Artificial Intelligence Big Data

Blog 104
article thumbnail

Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). It is important to note that Sephora uses data strictly for Sephora experiences.

Retail 95
article thumbnail

Curing The Epidemic Of Retail Bankruptcy: X-Data

RTP blog

X-data is a major piece of the puzzle. O-data: An Outdated Measure Of Success Traditionally retailers have measured their success primarily by observing operational data, or O-data. This is the data collected in day-to-day operations, such as finance or sales data. The problem with retailers focusing on O-data is that it speaks to what happened in the past, not what is going to happen in the future. The future is bright with X-data leading the way.

Blog 300
article thumbnail

2022 AIOps NowTech Data Overview sheds light on current capabilities

Forrester Digital Transformation

The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Read the full data overview report to learn more about the other capabilities that it covers.

article thumbnail

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

article thumbnail

Take The Confusion Out Of Data Mesh

Forrester Digital Transformation

Confused by data mesh? While the domain-centric and data-governance-by-design principles feel simple and intuitive, the big question is, “How do you execute on data mesh?” Data mesh principles are not new. Data governance artifacts to […].

article thumbnail

How to Use Your Data for Winning Marketing Campaigns

Zaius

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195
article thumbnail

Hormel Foods Adds Data Platform to Improve Communication with Retailers

Retail TouchPoints

Hormel Foods has partnered with open-data retail platform Crisp to expand its data capabilities. Hormel plans to use the platform to share and leverage historical and real-time data insights from retailers in Google Cloud in order to help the brand improve business performance for its retail customers. Crisp will enable Hormel Foods to access and share real-time delivery, retail, supply chain, manufacturing and inventory data.

article thumbnail

Leverage CRM Data To Boost Traffic And In-Store Revenue

RTP blog

Product customization takes advantage of all the data available to retailers, who can, through artificial intelligence and models, predict the past or current behavior of the customer, what they are precisely interested in today and what could interest them tomorrow.

Blog 195
article thumbnail

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: