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Your Data Culture Is DOA

Forrester eCommerce

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

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Outcomes Drive Your Data Architecture Strategy

Forrester eCommerce

The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.

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The State Of Data Security, 2023

Forrester eCommerce

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester eCommerce

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

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Embrace Business Complexity With Real-Time Inventory Data

Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.

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?Data Quality Is Now The Primary Factor Limiting GenAI Adoption?

Forrester eCommerce

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

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Le EU Data Act – Quelles conséquences pour vous et votre entreprise ?

Forrester eCommerce

Le Data Act est un règlement, ce qui signifie qu'il a désormais force de loi dans tous les pays de l'UE et que des amendements spécifiques à chaque pays ne sont pas autorisés.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

Experts from Bloomreach and Orium will teach you how to build seamless journeys with highly personalized interactions—across in-store, email, web, and more—by leveraging data at crucial touchpoints to create a unified customer experience. Watch now!