Data Related Topics 
Forrester eCommerce
JULY 1, 2024
Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.
Forrester eCommerce
JULY 1, 2024
Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
NOVEMBER 21, 2023
In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.
Forrester eCommerce
JUNE 17, 2024
In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization.
Retail TouchPoints
JULY 4, 2024
These durable data points can be used for full-funnel targeting and attribution that closes the loop – a marketer’s dream. Retailers want their data to be more ubiquitous across national brand campaigns, while brands want to invest in deterministic and durable signals at scale. But what is it that both sides need to succeed?
Forrester eCommerce
SEPTEMBER 28, 2023
The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.
Advertisement
Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition.
Advertisement
Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.
Advertisement
What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Expert insights. Personalized for you.
440 
Let's personalize your content