Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan?

IoT Platforms Do Not Steal Customer Data

Forrester eCommerce

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform.

Data Governance Takes A Turn — And It’s A Doozy

Forrester eCommerce

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements.

Data Governance Takes A Turn – and Its a Doozy

Forrester eCommerce

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meat their regulatory requirements. artificial intelligence (AI) big data data governance data management digital business digital disruption digital intelligence machine learning ambient data governance CCPA data ops data stewardship GDPR regulatory compliance

DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester eCommerce

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […].

B2B 245

Data commercialization isn’t easy – and many initiatives will fail.

Forrester eCommerce

The hype around big data got several things right: data volumes are big and growing quickly. Digital transformation – as well as the growing adoption of IoT and the ubiquity of the device (aka “mobile phone”) that we all carry with us – has accelerated the growth of data.

Mobile 289

Data Strategy and Insights Forum: Data Governance Goes Ambient with a Digital Strategy

Forrester eCommerce

Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. It’s my guess that data governance is not, quite, working for you. How’s that working for you?

Events 187

QUIZ: Are You a Marketing Data Scientist?

Zaius

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. No matter where you are in your personal marketing data journey, you can still do more with the data you have at your fingertips.

The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation

Mobile 283

Is The Data Ops Workbench A Thing?

Forrester eCommerce

Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. data management

3 Reasons To Invest More In Data Analytics

Retail TouchPoints

By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. Let’s say you use demographic data to find that users in smaller population areas view your site less.

Curing The Epidemic Of Retail Bankruptcy: X-Data

Retail TouchPoints

X-data is a major piece of the puzzle. O-data: An Outdated Measure Of Success Traditionally retailers have measured their success primarily by observing operational data, or O-data. This is the data collected in day-to-day operations, such as finance or sales data.

Transform Your Organization From Data-Driven To Insights-Driven

Forrester eCommerce

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […].

Happy Data Privacy Day — Five Lessons Learned On Regulatory Enforcement

Forrester eCommerce

In the United States, Europe, Canada, and India, January 28 is designated Data Privacy Day to mark the signing of the first legally binding, international treaty that dealt with data protection and privacy in 1981.

Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Forrester eCommerce

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

Five Best Practices To Scale Data Science Across The Enterprise

Forrester eCommerce

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale.

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Forrester’s First-Ever Data Strategy & Insights Forum Don’t Miss It!

Forrester eCommerce

Today, business users need trusted data fast to make better business decisions, while BT wants to lower costs, minimize complexity, and improve efficiency. In addition, the proliferation of data, and explosion of new data sources such as social media, IoT and mobile further aggravates the issue. Poorly integrated business data often leads to poor business […].

Your Data Is Worth Nothing, Unless You Use It

Forrester eCommerce

I’m often asked the question, “What’s my data worth?” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. data insights

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Grinchbots Seize The Holiday Season: A Data Lesson For Retailers

Retail TouchPoints

While the answer is not so simple for product-starved consumers like me, product manufacturers and retailers can make it much harder for bot attacks to succeed by understanding how data can be leveraged for the good of the shopper. Julian Waits Devo Technology data grinchbot malicious bots

Are You a True Data-Driven B2C Marketer?

Zaius

As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. So do you have a real data-driven marketing strategy?

B2C 210

WEBINAR: The Rise of the B2C Marketer as a Data Scientist

Zaius

We know data science can sound pretty intimidating. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.

B2C 195

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

Let’s Make Data Dance At Forrester’s Data Strategy & Insights 2018 Forum

Forrester eCommerce

Join us in Orlando on December 4, 2018 for Forrester’s first-ever Data Strategy & Insights 2018 Forum. We are super excited to bring you razor-sharp focus to the power of data, analytics, and machine learning. ” Data is too often [… Back to dancing, because that is our conference theme — “Insights To Action: For Real This Time.”

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How To Leverage Data Before, During And After Your Retail Event

Retail TouchPoints

True event success lies in the data that you collect from your event program. …And it’s a lot of data. So what data is crucial for you to collect throughout the entire event lifecycle? Kevin Hubschmann Splash events data

Events 195

Deep Dive Into Data Commercialization At Forrester’s Data Strategy & Insights 2018 Forum

Forrester eCommerce

I’m often asked the question, “What’s my data worth?” Data is, without a doubt, valuable. And my immediate (and somewhat provocative) response is “Nothing!” But when stored in vaults and locked down, it is not. As the American inventor Thomas Edison asserted, “The value of an idea lies in the using of it.” That sentiment […

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Data Protection Vendors Are Emerging From The Stone Age

Forrester eCommerce

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” ” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges. […

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Early Horror Stories Of The Data Economy

Forrester eCommerce

cybersecurity privacy security & risk big data customer experience data economy digital transformation Security & RiskWhen salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics had appeared to doom them.

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights EuropeOn paper, customer experience (CX) is about people creating memorable experiences for other people.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

How In-Store Data Drives Digital Marketing Success

Zaius

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge.

POS 232

How First-Party Data Can Power Your Marketing

Zaius

You’ve got data. As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data. What is first-party data? So what do we mean when we say first-party data? What are the advantages of using first-party data?

Insights For All: Data-Driven Innovation And The Retail Ecosystem

Retail TouchPoints

Teams today can equip themselves with the tools they need to understand why consumers behave the way they do online, and shape their experience development strategy around deep, data-driven insights. data-driven innovaion Jonathan Cherki ContentSquare

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