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Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Retail TouchPoints

Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.

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2023 Forecast: The Trends To Know

Dynamic Action

Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. Be sure to utilize the release of Dune: Part Two and The Hunger Games: The Ballad of Songbirds and Snakes for key product stories.

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eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Even for small online retailers, it’s important that you’re not too late to the game. First, as crypto becomes more and more popular you will be ahead of the curve by opening up your store to digital currencies for tech savvy enthusiasts. Also, processors like Paypal now have crypto gateways accepting many different coins.