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Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Retail TouchPoints

Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.

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2023 Forecast: The Trends To Know

Dynamic Action

Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. Be sure to utilize the release of Dune: Part Two and The Hunger Games: The Ballad of Songbirds and Snakes for key product stories.

Apparel 62
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eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Even for small online retailers, it’s important that you’re not too late to the game. Using crypto for eCommerce payments attracts a digitally savvy user. The number of consumers expecting to use crypto across eCommerce platforms is only going to increase in the years ahead. But how does this affect small businesses?