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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.

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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Retail sales, however, continue to decline, down 3.9% retail ecommerce up 44.5% With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. retailers grew 30.1% – that’s $60.42

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% of all retail sales ( eMarketer ). When it comes to large retailers and department stores, 58.2%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% The pandemic has fueled consumers’ support for small businesses , which have faced significant struggles this year. more with online retailers this holiday season , a total of $198.73 retail ecommerce up 44.5%

eCommerce 156