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Metrics that Matter: My Love of Contribution Margin! (Part 2 of 2)

Fabric Blog

My favorite executive dashboard is Contribution Margin –by marketing or sales channel. The two most interesting to me, considering a multi-channel retailer: Order Economics by Selling Channel. Order Economics by Marketing Channel. This report analyzes the “above the fixed cost line” profit by marketing channel.

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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Pricing, billing and fulfillment systems are duplicated for different channels. Here’s an example of just one of the seven new merchandising topics the ebook describes: Product Customization.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

Whether inflation is set to come down or remain high for the foreseeable future, B2B companies should continue to invest in technology that will transform their business, helping them drive success long-term. Why B2B companies should continue to invest in eCommerce technology during an economic downturn. Get the eBook.

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The New E-Commerce Roadmap for Brands

ChannelAdvisor

Surveys have long shown that eight in 10 consumers are loyal to brands , and that 55% of shoppers would prefer to buy directly from brands rather than multi-brand retailers. This is precisely what the e-commerce specialists at ChannelAdvisor have created in their all-new eBook, A Guide to E-Commerce for Brands.

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Advantages of Headless Commerce for Marketers

Kibo

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Adding new fulfillment and payment options, expanding to new channels like mobile, and scaling these services quickly means you can keep up with customer expectations and stay competitive.

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Why Customer Care Will Win the Sale

Kibo

And with the proliferation of omnichannel technology in the retail space , today’s shopper can easily access product information anytime, anywhere, making it easier than ever to find the best deals. Why Customer Care Will Win the Sale Consumers are largely motivated by one thing: Price.

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The New E-Commerce Roadmap for Brands

ChannelAdvisor

Surveys have long shown that eight in 10 consumers are loyal to brands , and that 55% of shoppers would prefer to buy directly from brands rather than multi-brand retailers. This is precisely what the e-commerce specialists at ChannelAdvisor have created in their all-new eBook, A Guide to E-Commerce for Brands.