Metrics that Matter: My Love of Contribution Margin! (Part 2 of 2)
Fabric Blog
JUNE 18, 2024
My favorite executive dashboard is Contribution Margin –by marketing or sales channel. The two most interesting to me, considering a multi-channel retailer: Order Economics by Selling Channel. Order Economics by Marketing Channel. This report analyzes the “above the fixed cost line” profit by marketing channel.
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