Store Growers

OCTOBER 12, 2016

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. Google PPC. Facebook PPC.

eCommerce 144

eCommerce PPC Mobile Channel 144

BigCommerce

JUNE 27, 2017

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using various analytical tools (such as BigCommerce Ecommerce Analytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.),

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Store Growers

MAY 1, 2019

Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Email marketing. Notes: meta study from over 40 other studies.

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 20 Expert Holiday Marketing Campaigns to Drive Sales & Revenue. Keep in mind, BigCommerce is looking to rank for keywords related to ecommerce. high converting traffic). The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420