Store Growers
OCTOBER 12, 2016
Mobile: 41%. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Some countries will skew a lot more towards mobile. Mobile: 21%. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Average Ecommerce Conversion rate. Google PPC. Facebook PPC. Source: Compass Ecommerce Conversion Rate Benchmarks.
Store Growers
MAY 1, 2019
Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Source: Monetate Ecommerce Quarterly (Q2 2018). Mobile visitors convert at almost half the rate of desktop visitors.
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BigCommerce
JUNE 27, 2017
By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. By using various analytical tools (such as BigCommerce Ecommerce Analytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.),
BigCommerce
NOVEMBER 2, 2017
The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.
eCommerce CEO
AUGUST 19, 2017
To choose an ecommerce website tool or platform, keep in mind your technical skills and budget as well as factors like SEO, mobile-friendliness, onsite search (a good site explorer) and scalability which make it easier for users to find your site and for your business to grow. Tools Used for Ecommerce Analytics.
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