The Ecommerce Guide to Back to School Shopping
ecomdash
JULY 1, 2019
Ecommerce – 36%. Off-Price Stores – 32%. In second place, Boomers prefer department stores while Millennials and Gen X prefer off-price stores. As we said above, half of all shoppers go online while shopping, not necessarily to make a purchase, but to compare prices. Mass Merchants – 83%.
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