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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

For most eCommerce businesses, the decision comes down to social media advertising (ie. So, how should you use these platforms together in your eCommerce marketing strategy? Best Performers in Social Media Ads. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

If these topics catch your interest, be sure to check out the eCommerce Minute Podcast for even more. Ecommerce Paradise. Ecommerce Paradise podcast host Trevor and his wife travel the world all while building, automating, and outsourcing ecommerce businesses. Ecommerce Quick Tips Podcast.

eCommerce 187
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How a Dual Paid Social & Search Strategy Earned Tactipup $1 Million/Month in Sales

Inflow Insights

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. we devoted increased attention to bringing back Tactipup’s paid social success.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. On top of that, 81% of shoppers want frictionless cross-device ecommerce experiences. . Social media + COVID-19 trends.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Target will see retail ecommerce sales hit a record $18.64 Digital ad spend for the travel industry is expected to jump 15.3% Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. billion in 2019.