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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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Email marketing trends for 2022

Omnisend

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. We’ll also take a look at the industry’s long-term trajectory in order to give you an idea of the future of email marketing. Reading Time: 6 minutes.

Marketing 190
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57 Must-Have Tools For Scaling Your Ecommerce Business

SellBrite

In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business. To help you kick things off, I’m sharing a bucketful of tools that you can evaluate, test, and use to grow your ecommerce store. The tools are grouped into five main categories: Marketing.

eCommerce 151
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10 Best Ecommerce Platforms Compared & Rated For 2019

eCommerce CEO

Our top ecommerce platforms are based on objective performance data, feature set and, value. Compare these top ecommerce website builders to find one that fits your needs. Here Are The Best Ecommerce Platforms. Top Ecommerce Platforms Compared. Compare these best ecommerce platforms. Strong SEO Performance.

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Exploring the Adobe Experience Manager for Enterprise Content Management System

MagentoBrain

Adobe Experience Manager (AEM) is an enterprise content management system (CMS) that is designed to help businesses create, manage, and deliver digital content across multiple channels and touchpoints. Personalization: Uses data and insights to help businesses deliver personalized experiences to users across different channels and devices.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Black Friday 2021 brought in $8.9

eCommerce 148