article thumbnail

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? Introducing E-Commerce Unlocked. Lesson #2: Sales Channels.

eCommerce 363
article thumbnail

eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels.

article thumbnail

5 BigCommerce Competitors You Should Consider in 2024

Groove

BigCommerce is one of the most popular platforms for creating and managing eCommerce stores. However, it's far from being the only eCommerce solution on the block. Shopify Arguably the most recognizable of all online shopping platforms, Shopify is an eCommerce giant with over 2 million live stores running on the Shopify platform.

article thumbnail

5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

article thumbnail

E-Commerce Series: Increase Product Visibility and Shoppability

ChannelSale

Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery. This clearly shows that consumers utilize multi-channels to find a product or service of their choice.

article thumbnail

Making the most of the online marketplace revolution

365 Retail

One of the consequences of the pandemic is that ecommerce growth has been explosive. A report from McKinsey shows that the peak three months of Covid-19 saw the US e-commerce market gaining ten years’ worth of growth. Not anymore – it is driven by ecommerce marketplaces looking to emulate the success of the market leader.