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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 148
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. On desktop, 44.6%

Marketing 172
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). To get the most out of your eCommerce email strategy, you need to focus on building your subscriber list first.

eCommerce 120
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. Watch the Webinar.

B2B 146
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January 2022 SEO News Recap

ROI Revolution

Google Launches Shops Section in Mobile Search Results. To continue expanding the usefulness of search results for both users and merchants, Google has launched the Shops section of SERPs for mobile devices (US-English only). This feature may not be available for every relevant mobile search yet. Search Engine Roundtable.

SEO 78
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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

The app has created one of the fastest ways to shop online and is one of the frontrunners for augmented reality e-commerce. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. The page usually has a goal like: sales email list sign-ups white paper downloads.