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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? To learn more about what the cookieless future means for programmatic, read our white paper on Programmatic Advertising in a Cookieless World.

eCommerce 148
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Kissmetrics

That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. Let’s look at a funnel process for a retail store and see the corresponding steps in an e-commerce store. What Are the Different Types of Funnels? A Real-Life Marketing Funnel Example.

Marketing 354
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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 148
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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.

PPC 64
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. Watch the Webinar.

B2B 146
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2022 Digital Marketing Trends & Predictions

ROI Revolution

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay. After hitting just $76.68 billion in 2023.

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January 2022 SEO News Recap

ROI Revolution

White Paper | Digital Search Duopoly At ROI Revolution, we call the combined potential of paid search and SEO the digital search duopoly. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper. Search engine optimization can unlock potential revenue gold mines for your brand.

SEO 78