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The Benefits of User-Generated Content in eCommerce

lateshipment

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. it grows your credibility.

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How To Leverage Site Search Data To Fuel Your Marketing Strategy

RTP blog

Here are five ways of using your site search data to build more effective marketing campaigns that drive bottom-line results for your e-Commerce site: Getting your timing right Seasons don’t really start and end on a calendar date — when it comes to seasonal shopping, consumers dictate what will sell when.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. And with existing clients, benchmarks are good way to see how we stack up against others. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Ecommerce Average Order Value. Source: Monetate Ecommerce Quarterly (Q2 2018).

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4 Types of Market Segmentation to Enhance Campaign Performance

UpSellIt

In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions. . Applying This to Ecommerce. When combined with rigorous testing, Applying This to Ecommerce. Psychographic segmentation has a huge number of applications in ecommerce.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

PPC campaigns. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.” All eCommerce stores must have secure logins and payment portals. Pay-per-click (PPC) advertising is one of the most popular. Website design. Website infrastructure. Email marketing.

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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

There are businesses from hundreds of different niches operating in the e-commerce field. In our Annual E-Commerce Study: Trends and Predictions for 2018 , we analyzed over 8,000 e-commerce websites to find out their main traffic drivers and dive deeper into their marketing tactics. Revitalize Your Ad Copy.