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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. But what it’s not too early for is your eCommerce holiday email marketing campaigns. Most online marketing — like PPC and paid social — is intrusive.

Marketing 144
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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

Use the formula below to calculate your Max CPC and then compare to the estimated CPC you found above: Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate). If you are comfortable with a 30 percent profit margin, then here’s how you would calculate your Max CPC: Max CPC = $500 x (1 – 0.30) x 1% = $3.50.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). To get the most out of your eCommerce email strategy, you need to focus on building your subscriber list first.

eCommerce 120
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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? I’m your host and fellow eCommerce entrepreneur, Andrew Youderian. Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. Yeah, me neither.

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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. Ecommerce Website Tools. BigCommerce.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? I’m your host and fellow eCommerce entrepreneur, Andrew Youderian. Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. Yeah, me neither.