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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. According to the survey of American shoppers: 74% shopped at large retailers.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Of the many decisions you make to drive success for your online business, one of the biggest is which pipes you install. For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. What ecommerce platform options are there?

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. Flip Flop Shops : Multi-store pick, pack, ship and in-store pickup.

eCommerce 411
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

The most updated technology we had access to was the Telex machine at the local stockbroker’s office. – Edie Ramstad, Owner, Weave Got Maille. He is a veterinarian and I spent the last decade in online retail, so the opportunity finally emerged for it to become a reality. Have patience.