Johnnie Walker Blue Label: Lunar New Year Celebration
Canadian Special Events
FEBRUARY 3, 2024
Middle Child PR, known for their creativity and attention to detail, collaborated with Mad Bash Group on an exclusive event celebrating Chinese culture and the art of fashion. Hosted on behalf of Johnnie Walker, the occasion marked the launch of a limited-edition Lunar New Year bottle that paid homage to the Year of the Rabbit. Guests were invited to celebrate vibrant Chinese culture, art, and food by attending a highly stylized dinner and fashion show at the Shangri-La Toronto.
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