Fri.Dec 08, 2017

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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should write about my company. It’s really cool. So what do you think?”. Unsurprisingly, response rates are abysmal.

eCommerce 340
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How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.

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Small Space, Big Impact: Why Retailers Are Downsizing Physical Stores

RTP blog

By Bobbi Leach, FuturePay We’ve heard it all before: “brick-and-mortar is dying.” But retailers are flipping the script on finding value in their physical store locations. Retailers are working to get the most out of their stores rather than just closing up shop. In urban settings in particular, where it’s costly to open and manage full-size locations, retailers are opting for smaller spaces that offer a more intimate customer experience and significant cost-savings.

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How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

SellBrite

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things about your product, on the other hand?

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Growth Helping

Canonicalized

Honesty time Time to take the lid off of who we are and what we’re about. First, I want to share some personal stuff about me, the author of these thoughts. Why? Because I feel I can’t ask you to open up about your issues to someone, who is not willing to show who they […]. The post Growth Helping appeared first on Canonicalized.

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The 8 Most Important Digital Marketing Channels for eCommerce

eCommerce Training Academy

This blog post includes topics discussed from our weekly webinar. Watch the recording here. One of the best ways of growing an eCommerce business is to invest in digital marketing. If you want more customers, you will need to get your name out there in order to drive more traffic to your online store and generate sales. The question is: which digital marketing channels should you focus on to get more website traffic ?

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TPMA Presents: Key Points About Omni-Channel Retailing

OrderDynamics

TPMA Presents: Key Points About Omni-Channel Retailing. The Toronto Product Management Association held a panel that highlighted key points about omni-channel retailing. Speakers in the panel included Nicole Diamond, the Senior Manager of Omni-Channel Journey Design & Delivery at Telus, Charles Dimov, Marketing & Insights Director for OrderDynamics, Jan Kotowski, the Head of Product at Tulip Retail, and Justin Ing, the Digital Product Manager with Holt Renfrew.

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6 Loyalty Program Examples in the Beauty Industry

Smile.io

Editor’s Note: This post was originally published on November 21, 2014 and was updated for accuracy and comprehensiveness on December 8, 2017. With extremely high purchase frequency, the beauty industry is one of the most competitive markets out there. So what makes them choose you? As advertising costs continue to skyrocket , more and more beauty ecommerce sites are turning to customer loyalty and retention marketing to retain customers and increase customer lifetime value.

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Templates

Dynamic Yield

The post Templates appeared first on Dynamic Yield.

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Talking Cryptocurrency with Clay Collins

eCommerceFuel

New post from eCommerceFuel : I’ve been wanting to do an episode on cryptocurrencies for a long time. So I was pretty excited when I heard that Clay Collins had launched a new crypto startup. Yep, you heard that right ­ Clay Collins. One of the original internet marketers and founder of the popular Leadpages software that many of us use. His new startup Nomics.com is aiming to be the Yahoo!

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Talking Cryptocurrency with Clay Collins

eCommerceFuel

New post from eCommerceFuel : I’ve been wanting to do an episode on cryptocurrencies for a long time. So I was pretty excited when I heard that Clay Collins had launched a new crypto startup. Yep, you heard that right ­ Clay Collins. One of the original internet marketers and founder of the popular Leadpages software that many of us use. His new startup Nomics.com is aiming to be the Yahoo!

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Talking Cryptocurrency with Clay Collins

eCommerceFuel

I’ve been wanting to do an episode on cryptocurrencies for a long time. So I was pretty excited when I heard that Clay Collins had launched a new crypto startup. Yep, you heard that right ­ Clay Collins. One of the original internet marketers and founder of the popular Leadpages software that many of us use. His new startup Nomics.com is aiming to be the Yahoo!