Retail TouchPoints

JUNE 15, 2021

LiveRamp’s Safe Haven platform enables data and analytics collaborations between Carrefour and its CPG partners in a safe, privacy-preserving environment. That’s why finding secure ways to share relevant consumer insights while still respecting customer privacy is becoming essential.

eCommerce 191

eCommerce Retail Supplies Customer Experience 191

ROI Revolution

JUNE 15, 2021

Adhering to consumer data privacy regulations and being transparent about what your brand does with consumer data is no longer a choice. Privacy + Personalization: Perfecting the Balance. Personal privacy is a top concern for businesses, consumers, and governments alike. In other words, web tracking as we know it is going away.

Multi-channel 78

Multi-channel Consumer Channel Marketing 78

Advertisement

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce