Tue.Mar 03, 2020

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Why Content Marketing Is Important for your Small Business’ Success

Smile.io

Things like blogs, help articles, and social media stories are all great low-cost ways to start building brand awareness. In fact, 73% of customers prefer to learn about an organization through articles rather than traditional advertising, and 69% trust brand content. There are many forms of content marketing.

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The Impact of Sustainability in Shaping Retail

retailnext

In his article, “ Sustainability and the consumer in 2019 ,” Duncan Baizley painted a very clear (and research-based) picture of how consumers see corporate sustainability, noting that brands will need to move beyond messaging and rather token-like gestures and embrace real, systemic change.

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