Fri.Oct 20, 2017

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How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .

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FBA Product Restrictions: Your Questions Answered

ecomdash

Amazon has product requirements in place to keep customers safe. This guide will teach you all about FBA product restrictions to prevent suspension. Read more. The post FBA Product Restrictions: Your Questions Answered appeared first on ecomdash.

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6 Things to Look For In Campaign Management Software

FastSpring

Marketing any service involves extensive campaign management: organizing, categorizing, targeting, and monitoring messages. It’s a big task, particularly in the multichannel environment of the internet. Campaign management software simplifies the process. Like a marketing department working behind the scenes 24/7, the right platform keeps everything running smoothly while triggering messages at precisely the right times to drive profitability.

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Modern PIM platforms require product experience management

Salsify

Salsify’s Takeaway: Forrester Research released its Vendor Landscape for PIM Q3 2017 which we believe outlines the technology required to deliver compelling product stories to everywhere shoppers browse and buy today. In our view, they found that Product Experience Management functionality will play a key role in digital success by empowering teams to use centralized content to create the product experiences consumers demand across all retail channels.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Retail Technology Integration: How Important is it?

OrderDynamics

Retail Technology Integration: How Important Is It? The past few months the OD team and I have spoken to several retailers and brands. A common topic we have been hearing is “We have been promised a lot and it never came. You would not believe the negative impact that has had on business”. These retailers/brands made the decision to go with a certain provider(s) after one or more consultants recommended a solution.

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How to improve Sears and Kmart Sales? (Webinar, Third-Party Solution, More)

ChannelSale

The seamless success of top online sellers isn’t out of some heroic move and extraordinary strategy but out of long-term plans and steady improvements. So have you been looking for a Pandora box to magically boost your sales, there doesn’t exist one. Don’t worry though. You don’t have to settle for marginal returns. There are smart ways that smart merchants follow to fuel their revenue.

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Camping with an eCommerce Venture Capitalist

eCommerceFuel

New post from eCommerceFuel : I was recently introduced to a venture capitalist coming to town and wanted to show him a good time. I considered a night with a fancy dinner, the opera, cigars and high-end bourbon. But it didn’t seem quite right. So I decided to take him camping instead. That’s just how we roll in Montana. . It helped that Zach Ware isn’t your ordinary VC.

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9 Offline Sales Channel Strategies to Drive Growth!

Demac Media

The percentage of total sales from online is growing, but you can’t ignore the opportunity that offline still holds. Think of it less as online vs. offline, and more like achieving a unification between to two. It’s hard for retailers to get in front of customers, so your best approach is to connect the two, and create leverage through your offline channels.

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Why Your Hiring Strategy Needs to Take Omnichannel Into Account

iQmetrix

Think about how you shop—do you go into stores or browse online? Do you click through to product pages from Instagram accounts, or are you interested in Sponsored Ads on Facebook? Do you ever get inspired to buy a product from a billboard or print advertisement?

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Camping with an eCommerce Venture Capitalist

eCommerceFuel

I was recently introduced to a venture capitalist coming to town and wanted to show him a good time. I considered a night with a fancy dinner, the opera, cigars and high-end bourbon. But it didn’t seem quite right. So I decided to take him camping instead. That’s just how we roll in Montana. . It helped that Zach Ware isn’t your ordinary VC.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the U.S. by 2021. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. And no B2B seller can afford to ignore the reality that if they do not have an ecommerce arm, they will 100% miss out on sales and long-term deals.

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