Wed.Mar 04, 2020

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RPA Helps Contact Centers Deliver Better Customer Experiences

Forrester eCommerce

RPA (robotic process automation) is a tactical, short-term fix to digitize common, reproducible agent tasks in the contact center. It’s an easy overlay to your existing technology ecosystem and extends the life of the contact center applications. Forrester data shows that over 44% of organizations are already using RPA. There are two forms of RPA. […].

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Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers

Omnisend

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way. Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a Read more The post Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers appeared first on Ecommerce Marketing Automation | Omnisend.

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Partner With Telecom And Networking Empowerers For Tech-Driven Innovation Gains

Forrester eCommerce

At the PTC’20 conference earlier this year, I hosted a session with Asian finance investment leaders on why tech-driven innovations should be prioritized to ensure your company’s future market leadership. My panelists in this session were: Carlos Katsuya, chief investment officer and head of telecom, media, and technology for Asia, Europe, and MENA regions at […].

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294: Grant Baldwin On How To Scale A Niche Business By 3X

My Wife Quit Her Job

Today, I’m happy to have my buddy Grant Baldwin back on the show. Grant runs The Speaker Lab which is a business that teaches others how to get paid and booked to speak. He also has a brand new book out called The Successful Speaker which I highly recommended. Over the past few years, he’s tripled his business using a combination of automated webinars, Facebook ads and email marketing and we’re going to dissect his strategies.

Webinar 158
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Demand Generation: A To Z Guide For Beginners

MakeWebBetter

If it worked for them, it’ll work for us. We often say this while implementing a strategy that helped business giants grow in the past. But a critical part we miss is, we are in a growing stage and the leaders have already grown. They’ve spent the time in the industry and built their authority. […]. The post Demand Generation: A To Z Guide For Beginners appeared first on MakeWebBetter.

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eBay Returns: How To Reduce Returns Requests

SellBrite

Returns are inevitable in e-commerce, and eBay is no different. Buyers can request eBay returns for a variety of reasons, and even if you’re meticulous with your listings and careful when you package items, mistakes happen. Sometimes the wrong item gets shipped. Sometimes items become damaged in transit. Sometimes you may include the wrong description or product photo in a listing.

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Ecommerce Lately: February 2020

ecomdash

Learn more about the Coronavirus epidemic within the ecommerce industry, Gmail shopping ads, plus other news. The post Ecommerce Lately: February 2020 appeared first on Ecomdash.

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Customer Online Shopping Behaviour in 2020 [Trends]

Omniconvert

Marketers can learn a lot by looking at online shopping trends in 2020. From what consumers expect of brands, to. The post Customer Online Shopping Behaviour in 2020 [Trends] appeared first on ECOMMERCE GROWTH Blog.

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Using in-store purchase data to enhance the online shopping experience

Dynamic Yield

Discover how you can merge offline and online data to create a 360-degree view of the customer and predict the next best product or content for visitors. The post Using in-store purchase data to enhance the online shopping experience appeared first on Dynamic Yield.

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How well do you know your wireless customer?  

iQmetrix

With even the most basic of retail solutions, wireless businesses can access baseline customer details: name, purchase record, payment history to name a few.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Dynamic Yield Bridges Online and Offline Purchase Data for Personalization

Dynamic Yield

Dynamic Yield today announced the release of its Identified Offline Purchase Data Ingestion capability, allowing brands to import offline data and match these records with online identities. The post Dynamic Yield Bridges Online and Offline Purchase Data for Personalization appeared first on Dynamic Yield.

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Spying On Your Competitors’ Top Pages And Researching New Markets With SEMrush

Ecommerce Platforms

Going by our numerous SEMrush reviews over the past couple of years, I’ll admit that it’s one of the best market intelligence tools. No question about it. It has proven over and over again that it’s extremely reliable in not only SEO research, but also competitor intelligence across search platforms plus social media. More specifically, SEMrush packs a host of solid tools that are capable of generating insights about organic keywords, organic competitors, domain ranking on SERPs, Google Ad Campa

Marketing 165
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3 Above The Fold Website Design Strategies To Increase Conversions

Groove

Long gone is the idea that all important homepage content must be above the fold, or included in the top 600-800 pixels of a page. Numerous user tests and anecdotal evidence has uncovered that yes, users can and do scroll. This isn't to say that what's above the fold isn't important - because it is very important. The content included in the above the fold website design is more valuable for attracting and maintaining visitors' attention than the information below the fold. 3 Above The Fold Webs