Omniconvert
DECEMBER 15, 2017
Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give […].
RTP blog
DECEMBER 15, 2017
By Kristin Secreto, InComm Product Control As a retailer, you know all too well the doubled-edge sword of the holiday season. It’s your most lucrative time of year but it’s also the time of year when return fraud occurs, which cuts into your profits. This year, you don’t have to feel the same pain. Through a secured shared database that monitors a product’s channel history by unique identifier, such as a serial number, you can track an individual item’s status throughout the sales cycle, whether
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SellBrite
DECEMBER 15, 2017
To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the size of your business, the types of products you sell, or the audience you serve. As you wrap up the holiday shopping season, or as you work through plans for launching a new ecommerce in the coming year, you’re likely thinking a lot abo
Rishi Rawat
DECEMBER 15, 2017
If you have the ability to tell an amazing story you can mark-up some things 1,200%, even candy floss. And story isn’t just words, it’s also the packaging. Check out Bag of Unicorn Farts: Sells on Amazon for $10.95: And people who buy it aren’t enraged that they could by the same quantity of cotton candy for 20 cents. No, they’re deliriously excited: This is the top review rated by buyers of Bag of Unicorn Farts.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
FastSpring
DECEMBER 15, 2017
One of the most interesting trends we see (as presented in the stats below) is a movement away from traditional websites to app experiences. People are choosing to spend more and more time with apps because they are personalized, intuitively designed, and task-oriented. Smartphone users typically have loads of apps installed on their devices, but use only a select few daily.
UpSellIt
DECEMBER 15, 2017
We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse to close the tab or search for another site, and giving an instant, no-nonsense nudge of savings to return the consumer to the conversion funnel.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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eCommerceFuel
DECEMBER 15, 2017
New post from eCommerceFuel : Blogging is hard. I speak with hundreds of store owners every year and few – if any – mention blogging as a meaningful part of their strategy. But if you get it right it can be amazingly powerful. Nail it and you’ve built yourself an ongoing source of free traffic to power your store and sales growth. My guest today, Andy Hayes from PlumDeluxe.com , talks about how to grow a blog and how they’ve used the platform to generate close to two-thir
Sailthru
DECEMBER 15, 2017
Digital retailer Birchbox has taken on a unique challenge: to make beauty shopping easy and fun for women who aren’t passionate about beauty. To reach these underserved consumers and change their experience in the category, Birchbox relies on a marketing strategy that makes beauty relatable and approachable — putting beauty in the context of their lives, versus assuming beauty is their life.
eCommerceFuel
DECEMBER 15, 2017
Blogging is hard. I speak with hundreds of store owners every year and few – if any – mention blogging as a meaningful part of their strategy. But if you get it right it can be amazingly powerful. Nail it and you’ve built yourself an ongoing source of free traffic to power your store and sales growth. My guest today, Andy Hayes from PlumDeluxe.com , talks about how to grow a blog and how they’ve used the platform to generate close to two-thirds of their sales.
Demac Media
DECEMBER 15, 2017
Yes, 1,727% is a giant year over year increase. And yes, we didn’t do much in sales volume last year. However, we’re still talking about going from single digit thousands to doing many tens of thousands in orders over these important shopping days and we want to share our experiences in making this happen. We started our prep work months in advance.
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