SellBrite

AUGUST 8, 2018

We’ll explore how strategies like social media engagement and the resolution of a clear customer problem help boost sales and customer loyalty. Ipsy spends very little on paid advertising ; in fact, its growth is mostly a result of Michelle’s social media influence. Let’s dig in! Key Takeaway.

eCommerce 105

eCommerce Social Media Clothing Customer Loyalty 105

RTP blog

AUGUST 17, 2018

Now, the space holds fierce competition, with hundreds of companies vying for customers across a wide range of industry verticals, from clothing to beauty to meal kits. The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity.

Subscription 150

Subscription Payment Services Small Business Retail eCommerce 150

ItemMaster

AUGUST 9, 2018

To circumvent this and increase confidence, many companies are turning to full-ingredient disclosures, seeking new certifications, and are desperately trying to appeal to social media “truthfulness” endorsers. We are increasingly seeing seals of approval on products as a third party verification of “honesty.”

Beauty and Health 22

Beauty and Health Social Media Consumer Consumer Goods 22