Can Macy’s Revive Its Brand Through Discounting?
RTP blog
MARCH 22, 2017
Debbie Hauss, Editor-in-Chief: Well, JCPenney’s move in the opposite direction did not work. Adam Blair, Executive Editor: We may not like the idea of the venerable Macy’s becoming a discount retailer, but I’m wondering if the company has any realistic alternatives. Klaudia Tirico, Features Editor: Oh, Macy’s.
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