Remove Fashion Remove Omnichannel Remove Social Media Remove Specialty Retailers
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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

Initially known for its Merino wool-crafted coasters, the brand has ventured into adjacent categories including kitchen, workspace and fashion. To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search.

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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

At the other end of the spectrum, many luxury brands and well focused specialty retailers continued to thrive. Omnichannel is dead. Digital-first, harmonized retail rules. Too many retailers chased being everywhere and ended up being nowhere. This will end badly. It’s not sustainable.

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