Retail TouchPoints

JULY 30, 2020

To design a quick and easy experience, Fisch recommended that retailers include “new back-to-school products such as masks, gloves, plastic cutlery and paper goods together with more traditional back-to-school products, decreasing the amount of time shoppers need to spend in-store.”.

Merchant Services 261

Merchant Services Apparel Omnichannel Clothing 261

Retail TouchPoints

MAY 23, 2023

To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search. However, the brand has especially profitable relationships with the specialty retailers that focus on curating unique products from emerging and lesser-known brands.

Specialty Retailers 244

Specialty Retailers Consumer Social Media Accessories 244

BigCommerce

JULY 2, 2018

We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful. Be SEO focused.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Steve Dennis

JANUARY 9, 2018

At the other end of the spectrum, many luxury brands and well focused specialty retailers continued to thrive. Omnichannel is dead. Digital-first, harmonized retail rules. Too many retailers chased being everywhere and ended up being nowhere. This will end badly.

eCommerce 102

eCommerce Retail Multi-channel Channel 102

RTP blog

MARCH 8, 2019

By Ed King, HighStreet Collective Since we started our consultancy, HighStreet, in mid-2017, it’s become painfully clear that legacy retailers have had a difficult time with their “omnichannel” and in-store innovation efforts. The retail bar has been re-set, and there are new table stakes. Share best practices store to store.

eCommerce 150

eCommerce Retail Merchant Services Payments 150

Retail TouchPoints

APRIL 2, 2021

Rather than focusing on an omnichannel or multichannel approach, ‘modern CRM’ favors a channel-less approach, which may involve merging the online experience with the offline one, creating ultra-personalized shopping experiences, or bringing gamification and geolocation into the fold. You avoid wasted spend and develop tailored content.

Retail 150

Retail Specialty Retailers Customer Loyalty Multichannel 150

Wiser

NOVEMBER 3, 2020

Ad campaigns, email marketing, social media, content marketing, and influencer marketing are great for getting people to visit a store or a website. Let’s look at a few examples of how brands and retailers are presenting POP displays. POP marketing is far down the purchasing decision funnel. Store Within a Store. Mobile Apps.

Marketing 78

Marketing Mobile Point of Sale Outdoor 78