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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Using social media to promote anything especially appealing about your delivery methodology, such as free shipping, strongly guaranteed holiday arrival or a percentage of your sales going to a philanthropic cause.

SEO 250
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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

Ad customizers are still available with Responsive Search Ads. When Google Smart Shopping was the norm, ROI recommended that you set up and schedule your holiday-specific ad copy. 34% of US Gen Z shoppers say they would buy more sustainable fashion products if they were more widely available, compared to 23.6% Thank with Google.

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ROI Revolution Brand Growth Success Stories [October 2020]

ROI Revolution

One of our clients in the apparel and fashion industry was struggling to reach an aggressive growth goal as well as improve their online user experience. Within the first two months, the client saw the impressions increase 88%, orders increase 88%, ad sales increase 119%, and ROAS increase 95% ! Conversion Rate Optimization.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

The ecommerce sites shutting down for the foreseeable future include fashion brands Reformation, Marysia and The Frankie Shop, and retailers TJ Maxx, Marshalls, Victoria’s Secret , and HomeGoods. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact.

eCommerce 207
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. February 25 update.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Social media advertising stats + trends in the face of COVID-19. US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes.

eCommerce 195