The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape
RTP blog
AUGUST 24, 2018
By offering these sorts of travel benefits on top of core financial services, Amex is able to generate ancillary revenue and loyalty, attract new customers and ultimately convert brand affinity into brand equity. It may seem small or silly, but that attention really matters to them — and those small moments create lasting loyalty.
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