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Why Are Keywords So Important for Your Website?

Kissmetrics

You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. What Are Keywords? of people click through.

SEO 363
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This has many SEO-related benefits, too.

Marketing 335
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year.

Marketing 172
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here ! The video game industry is seeing huge boosts right now.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Albert by Zoomd is a self-optimizing marketing tool that lets you devise and enhance your ad campaigns through AI. By analyzing different data sets and assessing the best way forward, Albert takes the guessing game out of running successful marketing campaigns according to your preset strategies. Further reading ?

Marketing 118
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 193