Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Retail TouchPoints
DECEMBER 5, 2023
Many individuals receive red envelopes filled with money as a traditional gift, providing them with additional spending power. Much as gym subscriptions spike around January in the UK, shopping spikes for the Chinese during Chinese New Year as people look to start the new year off fresh with a new wardrobe, pair of shoes or earrings.
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