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Three Lessons Grocers can Learn from Specialty Retailers

Retail TouchPoints

While most supermarkets prioritized developments that facilitated COVID-era shopping behaviors like grocery delivery, curbside pickup or self-checkout, grocery shoppers are now looking for improved in-store experiences. Improving your grocery stores’ experiences begins with creating a band of trusted and informed team members.

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2018 Trends and Predictions for Digital Marketing

Jumpshot

Prediction 2: Specialty Sites Double Down on Niche Products and Categories. While Amazon will continue to dominate eCommerce in 2018, we predict that specialty retail sites will slow their conversion losses to the e-tailer. of visitors to outdoor outfitter Backcountry.com ended up converting on Amazon just a year ago.

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New Profitero Study Reveals Amazon is Winning the Online Price War – But Walmart is on the Offensive

Profitero

For the study, Profitero analyzed the prices of more than 52,000 exactly matched, in-stock products across 13 categories including beauty, toys & games, electronics and pet supplies, at Amazon.com, Walmart.com, Target.com, Jet.com and specialty retailers, with data collected daily and averaged between June and August 2017 for comparison.

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What is Point-of-Purchase Marketing?

Wiser

Let’s look at a few examples of how brands and retailers are presenting POP displays. The store-within-a-store concept refers to a retailer inviting a specialty retailer to set up a scaled-down shop in one of its store locations in exchange for a cut of the revenue. Here are some ways to improve your POP marketing.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Being able to combine my passion for board sports and the outdoors with starting and running my own company has been awesome! Roanline was started from a desire to feature up-and-coming brands in the outdoors industries and brands with a focus on creating cool, fashion-forward products for women. Curly Horse Journal.