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Shopify vs Shopkeep: Which POS Solution is Best for your Business?

Ecommerce Platforms

With both tools, you can create a powerful one-stop solution for all of your commerce needs, tracking valuable data, managing your inventory, and processing endless credit card and debit card payments. Shopify and Shopkeep can also offer access to crucial funding and capital for businesses looking to expand.

POS 104
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363
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The Risks Of Focusing Solely On Paid Traffic And Ignoring SEO For Ecommerce

Shopping Signals

When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). PPC campaigns can provide a quick boost of targeted visitors to your website, while SEO focuses on organic search rankings and building relationships with potential customers.

SEO 52
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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here’s why (and how) you should revisit SMS marketing to generate revenue. The average CTR for PPC ads is even worse at 2%. It’s giving you a simple one-click option to hook up your phone’s payment system with its offer.

Payments 354
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??? [11] Ways To Spy On Your Shopify Competitors

AcquireConvert

Paid traffic (PPC) research : learn whether your competitors are doing paid search advertising and where they funnel their paid traffic. How they monetize the store, including the payment gateways used. Their advertising technology. The server technology employed by the store. Improve your reputation in the market?

Shopify 69
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Lightspeed HQ Ecommerce Review: The Perfect Solution for Integrating with a POS

Ecommerce Platforms

Lightspeed started life as a company offering retail POS system technology to companies. The Lightspeed system for eCommerce works alongside the POS solution to help companies easily expand their business operations into the digital world. Lightspeed eCommerce Pros and Cons. A Customizable Checkout. Features for Marketing and Growth.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 1998 PayPal launches as an online payment system.

eCommerce 417