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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Social media copy. Product page copy.

Marketing 354
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Because a lot happens in a year within retail and ecommerce. As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Mobile Optimization.

eCommerce 419
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Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

One way to do this is with upsell or cross-sell recommendations on your site. A low-margin product might have high-margin complementary accessories you can recommend as a bundle. Francesca Nicasio at Total Retail reflects on a time when she worked with a tea retailer with this exact situation.