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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. When a brand loves an influencer and an influencer loves a brand, they usually display that compatibility on social media in a way that endears audiences.

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Best Appointment Scheduling Apps for Small Business

Ecommerce Platforms

The best appointment scheduling apps for small business allow for quick bookings online, simple organization on the backend, and automated notifications for confirmations, cancellations, and modifications. What is a Small Business Appointment Scheduling App? Best Appointment Scheduling Apps for Small Business.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Small Business Blogs That Are Actually Worth Visiting

Korona

For small business owners and entrepreneurs, looking at small business blogs can help you stay up to date on trends, while also learning about strategies and tools within your industry. Even for blogs that claim to specialize in small business and startups, many of them simply offer weak content outweighed by tons of ads.

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Ecommerce Development for Small Businesses: How to Get Started

MagentoBrain

Ecommerce development has become a popular way for small businesses to reach customers and increase sales potential. With the rise of technology and online shopping, ecommerce development provides small businesses with the ability to expand their reach, reduce costs, and offer greater flexibility to customers.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). million small businesses with profiles. Denise Leonhard, VP and GM, Venmo.

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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

As you look into 2024, consider how becoming more profitable can also be achieved with more efficiency , more business clarity and even more time on your hands. To help, consider the four, Retail Minded approved resources below. But if you’re like most business operators, you have no idea how to do this or where to start.