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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

To make them as effective as possible, include product recommendations, top-rated gifts, purchaser-only special offers, callouts to sign up for your SMS program and anything else that may be of value to your brand. Speaking of automated emails, order confirmations are a great way to increase repeat orders. Plan for the Cyber Ten.

Marketing 328
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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

I also browse additional recommended or related keywords and find a whole new group of terms I should also target. Social media copy. Examine social media. Examining social media is a great way to start understanding the volume of conversations and mentions around your business idea. Meta titles.

Marketing 354
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

Major social media platforms already are taking a stab at conveying that value. As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet. The Demise of the Third-Party Cookie.

Retail 264
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Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

One way to do this is with upsell or cross-sell recommendations on your site. A low-margin product might have high-margin complementary accessories you can recommend as a bundle. Francesca Nicasio at Total Retail reflects on a time when she worked with a tea retailer with this exact situation.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

Which presents a number of challenges for retailers to overcome. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Sephora’s digital mirror in its flagship in Madrid offers customers personalized recommendations through AI.

Arts 50
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Social Media Advertising, Campaigns & Retargeting. Mobile Optimization.

eCommerce 419
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Are Retailers Making the Most of Their Welcome Series?

Retail TouchPoints

It can be all the information a brand needs to personalize their welcome messages with appropriate content, product recommendations, hero images, discounts or CTAs. Greg Zakowicz is the Director of Content at Omnisend , with nearly 15 years of experience in email, mobile and social media marketing.

Retail 289