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Kroger Delivers its First-Party Data to the Yahoo DSP

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Only mutual customers of the Yahoo DSP and KPM will benefit from the collaboration.

Retail 268
Retail Consumer Marketing Other 268
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NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

Retail TouchPoints

MAY 6, 2024

Now, with this new first-party data collaboration, advertisers will be able to reach consumers through NBCUniversal’s content and measure the impact of their campaigns by leveraging ad exposure and purchase data from Instacart. To learn more about retail media, check out our full guide here.

Retail 249
Retail Consumer Marketing 249
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